Is it time to rebrand residential care?

We think  Philippa Russell's blog about rebanding residential care is really important. Caring for people is massively undervalued as a occupation. But we believe that we should be celebrating carers and support workers for doing such a valuable role.

Our mission at Person Centred Software is to give carers exceptional tools to do their job, and to feel valued. That's also why the Care Workers Charity is our charity of the year in 2018; we want to support carers in as many ways as we can.

Take a look at Philippa's blog. What do you think? Is rebranding residential care a big opportunity, a huge challenge, or both?